Ahsan Iqbal Urges Youth to Lead Pakistan’s Creative Economy, Boost Exports
UrduPoint (3rd Sep, 2026)
Federal Minister's Call to Youth
Federal Minister for Planning, Development and Special Initiatives, Ahsan Iqbal, has called upon the youth of Pakistan to embrace their talents, creativity, and technical skills in order to transform the country's creative industries into a significant export-driven sector, thereby contributing to national development.
Addressing students and faculty at the Pakistan Institute of Fashion and Design (PIFD), Iqbal emphasized that while Pakistan possesses immense potential in various artistic, cultural, and creative fields, this untapped potential remains largely absent from the corporate and national economy.
He advocated for a shift from the traditional economic model reliant solely on factories and manufacturing, stating that art, culture, music, and creative industries are now cornerstone elements of the modern global economy. Iqbal expressed his vision: "Let us transition from 'Made in Pakistan' to 'Designed in Pakistan'" and foster the development of Pakistani brands competitive on international markets.
Recognizing the demographic advantage of having a large youth population, Iqbal stressed the shared responsibility of universities and educational institutions to empower young people with platforms, skills, and values that will enable them to excel on a global scale. He called for collaboration between the government and these institutions in equipping the youth with modern technology, digital skills, and entrepreneurial aptitude.
A Focus on Digital Opportunities:
The minister highlighted the transformative role of e-commerce and digital technology in creating unprecedented opportunities for young individuals. According to Iqbal, a simple laptop, mobile phone, or digital workspace can connect any talented individual to global consumers and markets.
Leveraging Cultural Heritage:
Iqbal drew attention to Pakistan's rich cultural heritage—its centuries-old arts, crafts, textiles, architecture, cuisine, and music—as a powerful foundation for building a distinctive national brand. He urged the preservation of this authenticity while utilizing it for commercial purposes.
Drawing Inspiration from Iqbal:
The minister invoked the philosophy of Dr. Allama Muhammad Iqbal, particularly the concept of "Khudi" (selfhood) and self-realization, suggesting that youth can achieve success by recognizing their potential, cultivating confidence, and developing a strong sense of purpose. He encouraged young people to embrace Iqbal's teachings and view their abilities as a catalyst for both personal and national progress.
Iqbal concluded by referencing Iqbal's "Shaheen" (eagle), symbolizing high aspirations, courage, freedom, self-reliance, and the determination to transcend limitations. He urged Pakistan's youth to embody this spirit, setting ambitious goals, relying on their capabilities, and striving for excellence.