Ajman Department of Tourism Expands International Reach Through Central and Eastern Europe Roadshow
The Ajman Department of Tourism, Culture, and Media is strengthening the emirate’s presence in international tourism markets by participating in a promotional roadshow across Central and Eastern Europe from 30th August to 4th September.
Strategy for Diversification and Partnership
This participation aligns with the Department’s strategy to:
- Diversify source markets
- Strengthen international partnerships
- Position Ajman as a unique destination offering authentic cultural experiences, natural attractions, modern hospitality, and leisure activities
Roadshow Details
The roadshow covers four cities:
- Prague
- Katowice
- Bucharest
- Budapest
It involves direct engagement with travel agencies, tour operators, and tourism partners to explore new partnerships, strengthen trade relationships, and expand Ajman’s reach across promising European markets.
Showcase of Ajman's Tourism Offerings
Throughout the roadshow, the Department will highlight:
- Cultural and heritage attractions
- Natural landscapes
- Hospitality sector
- Family experiences
- Leisure offerings
The programme caters to different visitor segments and strengthens Ajman’s inclusion within regional and international travel programmes.
"Our participation in this roadshow reflects our commitment to expanding the emirate’s international reach... [and] developing partnerships that broaden our visitor base," said Mahmood Khaleel Alhashmi, Director-General of the Ajman Department of Tourism, Culture, and Media.
Market Diversification Efforts
The roadshow is part of a wider approach to market diversification and international tourism development through:
- Targeted roadshows
- Trade engagement
- Strategic partnerships
These efforts aim to:
- Increase awareness of Ajman across priority markets
- Strengthen international visitor flows
- Reinforce the emirate’s position as an attractive and sustainable tourism destination.