Ajman Strengthens India Strategy With New Trade Incentive Programme
Ajman Department of Tourism, Culture, and Media Announces Initiative
Sumaira FH | Published September 01, 2026 | 04:45 PM (UrduPoint / Pakistan Point News / WAM – 01st Sep, 2026)
The Ajman Department of Tourism, Culture, and Media has unveiled a new incentive programme aimed at bolstering the emirate’s presence in the Indian market.
The Ajman Partner Tourism Growth Incentive Programme
This initiative, running from September 15th to December 1st, offers performance-based incentives to eligible travel agents who secure confirmed passenger bookings to Ajman. The programme’s primary goal is to:
- Enhance destination promotion.
- Strengthen Ajman’s integration into UAE travel itineraries.
- Foster visitor growth during the campaign period.
Promotional Roadshow in Major Indian Cities
The Department announced this programme during a promotional roadshow in three Indian metropolises: Mumbai, Chennai, and Hyderabad. This event brought together travel agents, tour operators, and tourism partners for B2B meetings and destination presentations.
The roadshow served as a platform to showcase Ajman’s diverse tourism offerings and explore potential commercial collaborations with Indian travel trade partners.
Quote from Mahmood Khaleel Alhashmi
Mahmood Khaleel Alhashmi, Director-General of the Ajman Department of Tourism, Culture, and Media, emphasized India’s significance as a key market for Ajman’s strategy to diversify its international visitor base:
"India represents a crucial market within Ajman’s strategy to strengthen its global tourism presence."
Alhashmi further highlighted that the incentive programme is designed to create practical opportunities for travel trade partners to expand Ajman’s reach in their portfolios, drive bookings, and contribute to sustainable growth.
Long-Term Partnerships and Shared Value
The Department’s approach emphasizes long-term partnerships, destination knowledge, and shared value. It collaborates with travel agents, tour operators, and destination management companies to develop tailored products for Indian travelers.
Insights from Neeti Sharma
Neeti Sharma, Director of Intrepid Marketing & Communications, noted that Indian travelers increasingly seek unique experiences across the UAE. Ajman, with its blend of culture, heritage, leisure, nature, family-oriented activities, and hospitality, is well-positioned to cater to these preferences.
Sharma believes the incentive programme will provide a significant boost during an important travel period and encourage stronger consideration of Ajman among Indian travelers.
Ajman’s Tourism Ambitions
Ajman’s India strategy aligns with its broader tourism ambitions under Ajman Vision 2030. The Department intends to strengthen relationships with international travel trade partners across priority source markets while expanding Ajman’s tourism offerings in various sectors.
