Converse Pulls 'Deeply Upsetting' Advert After Backlash
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Converse Pulls 'Deeply Upsetting' Advert After Backlash
Image source: Getty Images
Image caption: A photo posted on Converse's Instagram account was described as evoking KKK imagery.
By Amy Walker
Published 27 minutes ago
American footwear brand Converse has pulled an advert that social media users said evoked Ku Klux Klan (KKK) imagery, saying it recognised "that we got this wrong."
The photo, posted to the company's Instagram account, received backlash online after critics described lighting in the image as looking like a white pointed hood.
A pair of shoes, dangling in the picture, were also likened to an image of a lynching victim by social media users.
In an apology, first issued on Friday, Converse said the photo had been removed from its social media channels and it was working to remove it elsewhere. "This should not have happened and we will do better," it said.
The statement also said: "We're sorry. We understand why this image is deeply upsetting and recognize that we got this wrong."
Image source: Converse
Image caption: The image has since been removed from Converse's social media accounts
The photo was part of a campaign promoting its Chuck 70 X trainer, launched internationally on 27 August. The campaign features the South Korean singer Karina, of the K-pop group Aespa, who is pictured in a series of advertisements for the shoes.
Founded in Massachusetts in the early 1900s, the popularity of Converse has skyrocketed since its Chuck Taylor sneaker was first introduced to US basketball courts in 1917. The global brand has been a subsidiary of Nike since 2003.