DCT Abu Dhabi Launches Visitor Experience Awards
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The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched the inaugural Visitor Experience Awards, a flagship annual programme recognizing organizations and frontline professionals delivering exceptional visitor experiences across the emirate.
More than 400 tourism and cultural organizations have been invited to participate in the first edition, reinforcing Abu Dhabi’s commitment to service excellence while strengthening its position as a leading global tourism destination.
Led by DCT Abu Dhabi’s Visitor Experience (VX) function, the awards feature eight categories:
- Recognizing excellence across businesses and frontline teams.
- Beyond recognition, the programme encourages innovation, accessibility, and continuous improvement.
- Reflecting Abu Dhabi’s commitment to placing visitors at the heart of its tourism strategy.
The awards will be assessed by an independent judging panel from both public and private sectors, comprising experts in tourism, hospitality, culture, customer experience, innovation, accessibility, and service excellence.
Saleh Mohamed Al Geziry, Director-General for Tourism at DCT Abu Dhabi, stated:
"Visitor experience is one of the strongest drivers of destination competitiveness. Through the Visitor Experience Awards, we are recognizing those setting the benchmark for excellence while inspiring continuous improvement across the sector."
The awards comprise two streams:
- Business Awards: Recognizing organizations demonstrating excellence.
- Frontliner Awards: Celebrating individuals creating memorable moments for visitors daily.
The 24 winners will be announced at a gala ceremony later this year.
The Visitor Experience Awards Abu Dhabi is one of several initiatives within DCT Abu Dhabi’s wider Visitor Experience program. This program, including the Visitor Experience Guidelines and VX Academy, supports Abu Dhabi’s vision of delivering seamless, authentic, and memorable experiences at every stage of the visitor journey.
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