Dubai attracts over 8,000 professionals from 80 countries to E&L MENA 2027

Dubai Attracts Over 8,000 Professionals from 80 Countries to E&L MENA 2027

Dubai Business Events (DBE), part of the Dubai Department of Economy and Tourism (DET), has joined Entertainment & Leisure MENA (E&L MENA) 2027 as a Destination Partner, supporting the event's efforts to enhance international participation and attract exhibitors, buyers, and investors to Dubai.

Event Details:

  • Date: 18-20 January 2027
  • Venue: Dubai World Trade Centre
  • Expected Attendees: Over 8,000 trade visitors from more than 80 countries
  • Exhibitors: More than 200 international exhibitors

Partnership Benefits:

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), stated that Dubai continues to attract events that foster international industry connections, knowledge exchange, and business growth. The entertainment and leisure sector, a significant contributor to the visitor economy, benefits from E&L MENA's platform, connecting businesses involved in its development within Dubai.

E&L MENA, evolving from the long-standing DEAL Dubai exhibition, offers a comprehensive stage for suppliers, operators, developers, investors, and other industry stakeholders across the Middle East and international markets. This event showcases products, technologies, and developments in rides, attractions, family entertainment centers, waterparks, gaming, immersive technologies, and entertainment infrastructure, contributing to Dubai's tourism and business economy.