Dubai Media Academy Explores Future of Media at Arab Media Summit 2026
Dubai Media Academy, part of Dubai Media, delivered a knowledge programme featuring 10 sessions during the Arab Media Summit 2026, held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum.
Key Themes:
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Future of Media and Content: The program examined transformations shaping media, focusing on engagement with younger audiences, artificial intelligence (AI), digital misinformation, podcasts, and Emirati voices.
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Media Professionalism in a Changing Landscape: Muna Busamra, Director of Dubai Media Academy, highlighted the industry's rapid evolution in technologies, practices, and audience relationships, emphasizing the need for responsible responses to AI, information overload, and misinformation.
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Young Audiences and Content Consumption: A session on "Media, According to the Next Generation" presented findings from a study involving 600 young individuals, shedding light on their content engagement preferences.
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AI's Impact on Newsrooms: "The 2030 Newsroom: New Roles, New Realities" explored how AI transforms newsroom dynamics and the required skills for future media professionals.
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Combating Misinformation: "The Anatomy of a Digital Lie" delved into deepfakes and synthetic content, discussing verification, credibility, and maintaining public trust.
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Podcasts and Traditional Media: "The Age of Podcasts — Are We Bidding Farewell to Talk Shows?" analyzed shifting audience habits, the growth of podcasts, and integration opportunities with traditional media.
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National Narratives and Media's Role: The program also addressed media's role in shaping and protecting national narratives, particularly through strategic communication and crisis preparedness.