FPCCI Speakers Call For Tapping Pakistan’s Tourism Potential
FPCCI speakers called for harnessing Pakistan’s untapped tourism potential during a World Tourism Day event. The event, hosted by the FPCCI Central Standing Committee in collaboration with the College of Tourism and Hotel Management, focused on "Tourism Economy."
Speakers, including Convener of the FPCCI Central Standing Committee Salman Javed, Senior Vice President FPCCI Saquib Fayyaz Magoon, and Managing Director Pakistan Tourism Development Corporation (PTDC) Aftab Ur Rehman Rana (participating virtually), highlighted Pakistan's significant tourism potential. They noted that while most tourism companies focus on outbound travel, a few new companies are promoting inbound and domestic tourism.
Emphasizing the need for a balanced approach, the speakers called for increased focus on inbound and domestic tourism to boost the industry and create economic opportunities. They also expressed their full support for the government's efforts to promote domestic tourism.
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