Primark finally set to launch online deliveries – BBC News
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Primark finally set to launch online deliveries
Image source: PA Media
Published: 10 September 2026, 08:15 BST
Updated: 4 minutes ago
Primark has announced plans to launch a home delivery service in Britain, four years after its first foray into e-commerce. The retailer has acquired a fulfilment facility in Sheffield to facilitate product shipping to homes.
Primark previously only offered click-and-collect, which required shoppers to travel to stores to retrieve their purchases.
The company cites "opportunity for profitable growth" through home deliveries, potentially boosting sales following recent subdued performance due to hot weather.
Associated British Foods (ABF), which owns Primark, stated: "The fashion chain will ‘continue to grow Click and Collect and, having undertaken a detailed review, will in the future offer home delivery in Great Britain.’"
While a specific launch date was not provided, ABF predicts a 1% growth in Primark’s UK sales for Q4, with like-for-like sales expected to fall 3%.
Aarin Chiekrie, equity analyst at Hargreaves Lansdown, noted: "The introduction of home delivery ‘will likely help boost the top line’. However, he cautioned that ‘running an efficient and profitable delivery and returns service is no easy task, and with Primark’s low price point, doing it profitably is even more difficult’."
ABF plans to spin off Primark from its food business next year, as it faces increasing competition from fast-fashion giants like Shein and Boohoo, as well as emerging platforms like TikTok Shop and Vinted.
In July, Primark lowered prices on hundreds of clothing items.
Retailers across the UK are grappling with rising costs for labor, energy, and materials. John Lewis reported doubled losses in its latest half-year results, while Waitrose saw a 4% rise in sales.
