PU Organizes Policy Dialogue To Strengthen Academia–Digital Media Linkages
Punjab University (PU) Department of Digital Media organized a policy dialogue aimed at strengthening linkages between academia and the digital media industry. This event took place on September 05, 2026, in Lahore.
Attending were:
- PU VC Prof Dr Muhammad Ali
- Chairperson, Department of Digital Media, Prof Dr Savera Mujib Shami
- Dr Shafiq Kamboh
- Representatives from various universities and the media industry.
Prof Dr Muhammad Ali, addressing the gathering, emphasized the need for universities to produce graduates with relevant skills to thrive in a rapidly evolving world. He stated that:
"The world is changing so swiftly; it's challenging to predict its future state even five years down the line."
He encouraged equipping students across all fields, including media, with education and skills aligned with modern demands.
Prof Dr Savera Mujib Shami highlighted the objectives of the policy dialogue.
Key Takeaways:
- The event aimed to bridge the gap between academia and digital media.
- Emphasized the importance of preparing students for a rapidly changing world.
- Discussed the need for relevant education and skills in various fields, including media.