Realme Releases “The Ahead Generation” Insight Report: Teasing the Upcoming C100 Series for Pakistan's Multi-Role Gen Z
Umer Jamshaid
Published September 01, 2026 | 06:19 PM
Ahead of the highly anticipated launch of the realme C100 Series, realme has unveiled a groundbreaking consumer insight report titled "The Ahead Generation." The report explores how young people in Pakistan are reshaping their lives across education, careers, and success.
To design a smartphone that keeps pace with today’s youth, realme conducted extensive research into their multifaceted daily routines. One key finding: Pakistan's Gen Z is transcending linear paths. They juggle studying, working, creating, and building their futures simultaneously—demanding technology that aligns with this multi-role lifestyle.
The Multi-Role Reality: Juggling Isn't Optional
The traditional "study first, work later" narrative no longer applies to Gen Z. While 64.4% are enrolled in university or professional classes, many also hold internships, actively build skills, and generate early income. Within the working demographic:
- 34.3% have full-time jobs
- 25.9% balance part-time roles
- 21.1% are involved in online businesses or side hustles
This reality highlights the blurred lines between traditional labels like "student" and "employee." Young professionals and entrepreneurs are actively pursuing second ambitions beyond their primary roles.
Ambition Meets Early Responsibility
Gen Z is fiercely independent, with 68.5% prioritizing freedom and direction over other considerations. However, this hyper-ambition comes with significant responsibility. They not only fund their personal aspirations but also contribute to household expenses and support their families. Witnessing peers' entrepreneurial success fuels both motivation and high expectations.
This generation craves practical skills and independent income streams. Their goal is not merely to "hustle," but to achieve financial independence and shape their own futures in a rapidly evolving world.
Demanding the Unvarnished Truth, Not Hype
Gen Z's self-direction is evident in their purchasing decisions. 67.9% take full ownership of major purchases. They are skeptical of corporate hype and demand genuine insights and transparency.