SCCI, Shirley | BTTG Explore Collaboration To Enhance Quality Standards
Sialkot’s Chamber of Commerce and Industry (SCCI) president, Syed Ahtesham Mazhar, met with Muhammad Waseem Ashraf, Country Manager (Pakistan) for Shirley | BTTG, on August 21, 2026. They discussed strengthening cooperation in testing, certification, and auditing services, focusing on international certification and rigorous quality standards to support local businesses’ global market expansion.
During the meeting:
- Both parties exchanged views on mutual interests.
- They explored bolstering collaboration with Sialkot’s vibrant business community.
- They agreed to facilitate the business sector by adhering to global quality benchmarks.
Key Takeaways:
- Enhanced technical services
- International certification
- Rigorous quality standards for local industries’ growth
- Commitment to expanding Sialkot’s product footprint globally
This collaboration aims to revolutionize Sialkot’s business landscape and foster its position in the global market.
