Sharjah Tourism Presents 'Visit Sharjah' Pavilion at ATM 2026
Sharjah, represented by the Sharjah Commerce and Tourism Development Authority (SCTDA), is gearing up for a distinctive presence at the Arabian Travel Market 2026, taking place from 14th to 17th September at the Dubai World Trade Centre.
Through the "Sharjah Pavilion - Visit Sharjah", the emirate will bring together over 30 government and private entities to showcase the latest developments, projects, initiatives, and visitor experiences within Sharjah's tourism sector. This pavilion reflects the integrated efforts and partnerships supporting the development of Sharjah's tourism ecosystem.
Sharjah's participation aims to highlight its latest tourism, cultural, and development projects, while presenting its vision for the future of travel and tourism through a diverse range of experiences that blend authenticity, innovation, and sustainability. This further solidifies Sharjah's position as a leading regional and global destination.
The Arabian Travel Market brings together leading experts, thought leaders, decision-makers, and representatives from the travel, hospitality, aviation, and technology sectors from around the world. It discusses the shifts shaping the future of travel and tourism, aligning with this year’s theme: "Travel 2040: Driving New Frontiers Through Innovation and Technology".
Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority, stated:
"Sharjah’s participation in Arabian Travel Market 2026 represents a strategic platform that reflects the integration of efforts between public and private entities. It translates the emirate’s vision to build a more competitive, sustainable, and a tourism sector capable of keeping pace with rapid transformations taking place across the global travel and tourism industry. Through this participation, we are showcasing an integrated ecosystem of development projects, distinctive tourism experiences, and new services and initiatives that reflect the sector’s continued progress. These efforts contribute to enhancing Sharjah’s appeal and reinforcing its position on the regional and international tourism map."
He added:
"Through our participation this year, we are keen to highlight the exceptional diversity of Sharjah’s tourism assets, bringing together culture, heritage, nature, adventure, hospitality, family, and leisure experiences, and distinctive events. At the same time, we are exploring the opportunities offered by innovation and technology to enhance the visitor experience."