AJK Agricultural Products Display Centre Opens In State's Metropolis
MIRPUR (AJK), (APP - UrduPoint / Pakistan Point news - 17th Sep, 2026) Director Agriculture Extension Azad Jammu and Kashmir Amna Rafi inaugurated a display centre for locally produced agricultural products at Jalalabad Garden in the State metropolis on Thursday.
Amna stated that the centre would operate on a “no-profit, no-loss” basis, emphasizing that its purpose was not merely to provide a platform for buying and selling agricultural products. She explained that the centre aimed to encourage both male and female farmers to add value to their raw agricultural produce through quality packaging, proper labeling, and attractive presentation, thereby converting it into higher-value products.
According to Amna, this initiative would enhance the value of local agricultural produce while creating better economic opportunities for farmers and producers.
She further stated that the centre also aimed to promote the culture of value addition among farmers and producers, helping them connect their products with potential buyers and wider markets. She added that the display centre would create awareness, especially among urban consumers, that farmers and rural women of Azad Kashmir were not only increasing agricultural production but also utilizing their skills and capabilities to prepare a variety of local, organic, and quality products.
The display centre showcases a diverse range of value-added agricultural products prepared by local farmers and under the Lady Extension Wing in different districts of Azad Kashmir, particularly Muzaffarabad, Neelum, and Jhelum Valley. These include various types of jam, pickles, ketchup, apple preserve, pure honey, lemon and peach squash, maize and millet flour, garlic, indigenous turmeric and chilli, walnuts, local beans, vegetable seeds, and other local agricultural and food products.
Names of the respective farmers, contact numbers, and other relevant information are displayed alongside the products to facilitate their introduction to potential buyers and promote effective market linkages.
At the conclusion, Amna Rafi and other officers expressed gratitude to the Secretary Agriculture, Livestock, Irrigation and SMEs Azad Kashmir for his guidance and patronage in making the establishment of the display centre possible. They emphasized that this initiative signifies an important step towards promoting local agricultural production, value addition, and encouraging farmers and producers in Azad Kashmir.
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