Aldi boss criticizes rival supermarket loyalty discounts
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Aldi's UK boss has accused rival supermarket chains of duping customers in some cases with loyalty discounts that start with "unrealistically high prices" and then drop.
Chief executive Giles Hurley said discounts are helpful "when they're real and when they show realistic reductions", but hit out at what he called unrealistic reductions which "dupe customers".
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Aldi is the only major supermarket chain that doesn't operate a loyalty scheme, which are used by millions of shoppers.
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Ged Futter, former Asda buyer and retail consultant, told the BBC Hurley's comments were a "distraction from the fact is that Aldi is under pressure in the UK".
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