ATM 2026 Set to Strengthen Partnerships, Reinforce Confidence, Shape Future of Global Travel
Mohammad Ali (@ChaudhryMAli88) | Published September 10, 2026 | 07:30 PM
DUBAI (UrduPoint / Pakistan Point News / WAM – 10th Sep, 2026) RX Global, the organizers of Arabian Travel Market (ATM), today hosted an official press conference for ATM 2026 alongside its strategic partners and key partners, including the Dubai Department of Economy and Tourism (DET), Emirates, IHG Hotels & Resorts, and Al Rais Travel.
The press conference, held at Crowne Plaza Dubai Marina, provided a preview of the 33rd edition of ATM 2026, scheduled to take place from September 14th to 17th at Dubai World Trade Centre.
ATM 2026 aims to bring together the travel and tourism community in Dubai following a period of industry disruption. The event will serve as a platform for destinations, businesses, and stakeholders to reconnect, strengthen commercial relationships, and discuss key sector priorities shaping its next phase.
Preparations for this year’s edition have been guided by continuous engagement with exhibitors, buyers, partners, and stakeholders. This collaborative approach has enabled ATM to adapt to evolving industry needs and support customers as plans evolved while ensuring the event continues to offer business opportunities, networking, and knowledge exchange.
The exhibition will feature destinations, tourism authorities, airlines, hotels, travel technology companies, tourism suppliers, and industry professionals from around the world. Beyond showcasing individual markets, ATM 2026 will highlight the interconnected nature of the global industry, emphasizing sustained relationships, knowledge sharing, and continued business activity during times of change.
This year’s event will emphasize confidence, resilience, and collaboration, reflecting the travel and tourism industry’s outlook towards future growth. Under the theme Travel 2040: Driving New Frontiers Through Innovation and Technology, ATM 2026 will explore how artificial intelligence, digital transformation, smart mobility, and evolving traveler expectations are shaping the industry’s future.
New features include the launch of ATM Travel Tech as a dedicated co-located exhibition, with Sabre joining as an official strategic partner. The event will also feature a Tech & Innovation Hub showcasing the latest developments in artificial intelligence, immersive technologies, robotics, fintech, and smart mobility.
The ATM 2026 conference program, encompassing the Global Stage, Future Stage, and Experience Hub, will bring together industry leaders, policymakers, and experts to address trends, challenges, and opportunities impacting travel and tourism.
