Erth Zayed Philanthropies Launches New Institutional Identity
UrduPoint / Pakistan Point News / WAM – 27th Aug, 2026
ABU DHABI (UrduPoint) | In the presence of H.H. Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, Deputy Chairman of the Presidential Court for Development and Fallen Heroes’ Affairs and Chairman of the board of Trustees of Erth Zayed Philanthropies, the organization has unveiled its new institutional identity.
Rooted in the enduring legacy of the UAE’s Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan, this identity reflects values like compassion, generosity, sustainable development, and nation-building that continue to shape the UAE’s philanthropic vision. It represents the country’s commitment to promoting humanitarian solidarity and international cooperation worldwide.
H.H. Sheikh Theyab bin Mohamed bin Zayed Al Nahyan described the new identity as a significant milestone in Erth Zayed Philanthropies’ journey, strengthening collaboration and alignment among its diverse affiliates while reinforcing a unified brand. He emphasized that this will enhance their capacity to make a greater humanitarian and development impact globally.
Dr. Mugheer Khamis Al Khaili, Secretary-General of Erth Zayed Philanthropies, stated: "Our new identity symbolizes the collective strength and global contribution of our entire network. It brings our affiliates together under a shared vision, amplifying our impact and advancing crucial development sectors through sustainable initiatives and partnerships."
The official institutional identity is designed to portray continuity, unity, and lasting change, reflecting the enduring spirit of giving that defines the UAE’s humanitarian journey. Central to this visual identity is a unifying thread symbolizing the bond between Erth Zayed Philanthropies, its entities, partners, and projects—a testament to their shared mission, collective power, and unified direction for positive change.
The color palette draws inspiration from the UAE’s natural landscapes as a tribute to the environment cherished by the late Sheikh Zayed bin Sultan Al Nahyan. The primary color is rich green, representing mangroves (Al Qurm), complemented by earthy gold, sky blue, sand, and stone, symbolizing sustainability, generosity, and a deep connection to the nation’s land and heritage.
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