Golf Brand Good Good Apologises for Advert Showing Woman Being Pushed Over
BBC Sport reports on a controversial advert created by content creator and golf brand Good Good, which has since been removed. The ad, featuring a woman being pushed to the ground after reaching for a golf club, sparked backlash for seemingly making light of violence against women.
Good Good, known for its popular golf content on YouTube, with 2.13m subscribers, and sponsor of a PGA Tour tournament, issued an apology on X:
"We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand… We have since taken that content down, and sincerely apologise… Good Good has always stood for making the game of golf more inclusive to all."
The advert showed Good Good co-founder Garrett Clark pushing professional golfer Alexis Miestowski to the ground after she attempted to grab a new Callaway driver.
Callaway, which has collaborated with Good Good since 2023, expressed disappointment in the ad but appreciated the brand’s response:
"We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this… We look forward to working together to ensure a more inclusive space in golf."
Good Good, launched in 2020, is one of golf’s largest social media content creators, producing clips of challenges, TV shows, and ads for golf gear. The PGA Tour has been fostering closer ties with social media influencers, including hosting the inaugural Good Good Championship in Texas later this year.
In response to the incident, a PGA Tour spokesperson emphasised their commitment to inclusivity:
"The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all… We do not condone violence in any form."
