How colourful stripes (and rubber chickens) helped Paul Smith conquer the fashion world

Paul Smith: From Rubber Chickens to Fashion Empire

BBC News explores the rise of a British fashion icon

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How colourful stripes (and rubber chickens) helped Paul Smith conquer the fashion world

Image source: Getty Images

Sir Paul Smith, the renowned British designer, is known for his vibrant signature stripes and unique style. In an entertaining interview with Colin Paterson, Entertainment correspondent at BBC News, Sir Paul shares anecdotes from his illustrious career.

A rubber chicken tale

"The chickens are the reason I was successful in Japan," Sir Paul exclaims, demonstrating a lively squeak with two large rubber chickens in his London office. He recalls his early days in Japan, where communication challenges led to creative solutions:

"So, if I was a bit tired at four o'clock in the afternoon, I used to just go into my bag and go..." He mimics another squeak, causing everyone to burst into laughter.

This lighthearted approach helped him establish a strong presence in Japan, with over 20 Paul Smith stores today.

A Walk Through Sir Paul's Office

Sir Paul's office is a treasure trove of curiosities, from gifts sent by fans worldwide to eclectic trinkets and books. He shares his appreciation for these unexpected presents, including a plastic goose adorned with stamps.

Building an Empire

The interview delves into the early days of Sir Paul's career, starting with his 1970s Nottingham shop. His wife's support was instrumental in those early successes. Today, his company boasts global recognition, becoming one of the leading British fashion brands renowned for its iconic stripes.

Threads: A Journey into Fashion and Beyond

Sir Paul's new autobiography, Threads: My Life in Style, offers insights into his journey from a young cyclist with aspirations to a global fashion icon. He emphasizes patience and careful growth as key factors in his success, providing valuable advice for aspiring designers.