I Sent 200 DMs and Got a Job: How to Nail Networking - BBC News
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Watch: What this LinkedIn boss wants you to know about networking
By Yasmin Rufo, Business reporter
Reporting from New York
Published 17 September 2026, 00:15 BST
For some, networking comes naturally, but for others, the thought of approaching a stranger and trying to make a professional connection is intimidating. Whether you're seeking your first job, aiming to advance at work, or considering a career change, building connections can open doors and help you discover opportunities.
Networking doesn't always require formal events; it can occur in casual settings like a coffee break at work, through chance conversations, or online via email and social media. According to research from LinkedIn, nearly half (44%) of Gen Z respondents identified lack of network as the biggest barrier to landing an entry-level role.
Nicole Leverich, chief communications officer at LinkedIn, shares her insights on effective networking, and we gathered tips from New York city workers.
Start with your existing network
Leverich suggests beginning by leveraging your current connections: "You'd be surprised how many contacts you have once you connect with people from school, former professors, summer job peers, family, and friends." Don't let a small network discourage you; it's never too late to build one. Even if your industry contacts are limited, Leverich encourages persistence. She recalls her own experience: "Growing up in a small town in Oregon, I moved to San Francisco after college without any local connections in communications. After securing my first job, I took on tasks that others didn't want and built relationships as I went."
Do your homework and show gratitude
When reaching out to someone online, demonstrate that you've done your research by referencing their posts or establishing common ground. Make your request clear and specific, ensuring it can be completed in under five minutes. Most importantly, always say thank you. Leverich notes, "I get few 'thank yous', but I'm always willing to help when someone takes the time to acknowledge my efforts."
Build relationships before you need them
To avoid a transactional mindset, consider building connections before needing something from them. If pursuing a specific industry, start reaching out to professionals in that field a year or two before job searching. When initiating contact, consider what value you can bring; Leverich advises against random requests: "If you call and say you want a job, I'm less likely to help than if you ask for five minutes of advice." You can start by reacting to their posts or leaving comments.
Put in the effort
In-person networking might seem intimidating, but with practice, it becomes easier. Introduce yourself, share your background briefly, and express genuine interest in learning from them. Remember, building a network takes time and consistent effort; be patient and persistent.