Primark finally set to launch home deliveries – BBC News
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Primark finally sets to launch home deliveries
Image source: PA Media
Published: 10 September 2026, 08:15 BST
Updated: 2 minutes ago
Primark has announced it plans to launch a home delivery service in the UK, four years after its first foray into e-commerce.
The retailer has not specified a launch date, but it has acquired a fulfilment facility in Sheffield to facilitate product shipping to homes.
Primark had not offered online shopping until 2022, launching a click-and-collect service that still required customers to visit stores.
The company stated there was "opportunity for profitable growth" through home deliveries, potentially boosting sales following recent subdued figures following hot weather.
Associated British Foods (ABF), owner of Primark, revealed the fashion chain will expand its Click and Collect service while introducing home delivery in Great Britain in the future.
ABF predicts a 1% growth in Primark’s UK sales during the fourth quarter, but like-for-like sales are expected to fall 3%.
It attributes this to a late start in autumn/winter clothing sales due to unseasonably warm weather in the summer, with trading improving when temperatures cooled.
ABF plans to spin off Primark from its food business next year.
Primark, facing competition from brands like Shein and Boohoo, as well as platforms like TikTok Shop and Vinted, recently lowered prices on hundreds of clothing items.
Aarin Chiekrie, equity analyst at Hargreaves Lansdown, noted that while home delivery could boost sales, achieving profitability with Primark’s low-price point items is a challenge.
Dan Coatsworth, head of markets at AJ Bell, stated Primark’s decision, after years of resistance, reflects its need to adapt to modern retail demands.
He added that while Primark has historically argued that sending low-priced items is uneconomical, increasing competition among delivery firms like InPost and Relay has made it more affordable.
UK retailers are contending with higher labour and energy costs.
On Thursday, John Lewis reported widening half-year losses to £124m from £88m a year earlier, attributing the results to investment in transformation, a challenging trading environment, and higher operating costs.
Waitrose sales increased by 4%, but profits dipped slightly due to lower prices and the cost of operating through heatwaves.
