Sir David Beckham nets £38.5m after World Cup ad deals - BBC News
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Sir David Beckham nets a £38.5m payout from his sports, fashion, and media business after the 2026 Men's Football World Cup helped it bring in record profits.
Image source: Getty Images
By Archie Mitchell
Business reporter
Published 25 September 2026
Former England star Sir David Beckham, Britain’s first billionaire sportsman, saw his company DRJB Holdings report an almost £50m profit in 2025—a 46% jump compared to the year prior. This was primarily driven by advertising partnerships struck ahead of the 2026 Men's Football World Cup.
Partnerships with Bank of America, McDonald’s, Verizon, and PepsiCo Lay’s (Walkers in the UK) featured heavily during the summer tournament, boosting sales from £72.2m to £84m.
In addition to his successful football and fashion ventures, Beckham launched menswear collections for Hugo Boss, Adidas Predator football boots, and an eyewear range with Safilo. His health supplements business also contributed to the revenue growth.
DRJB shareholders received £38.9m, followed by a special £46.6m payment post-financial year end. Sir David's share of these dividends amounts to approximately £38.5m, considering his ownership stake in the company.
Authentic Brands Group, based in New York, owns the remainder of DRJB alongside celebrity brands such as comedian and actor Kevin Hart.
Corey Salter, Chief Executive of Authentic’s Entertainment division, praised Sir David's brand power:
"It's been an outstanding year, from new partnerships to important philanthropic campaigns and overall brand growth," he said.
Sir David previously faced criticism for serving as a World Cup ambassador for Qatar 2022, where same-sex relationships are illegal. He defended his involvement, stating that he had engaged with the LGBTQ community during the tournament.