ATM 2026 Draws Travel Buyers From More Than 115 Countries
Mohammad Ali (@ChaudhryMAli88) | September 17, 2026
DUBAI (UrduPoint / Pakistan Point News / WAM - 17th Sep, 2026) Arabian Travel Market (ATM) 2026 brought together travel buyers from over 115 countries in Dubai, spanning four days at the Dubai World Trade Centre.
The 33rd edition featured:
- 55+ destination stands showcasing various tourism destinations.
- Tourism authorities, airlines, transport providers, hospitality brands, technology companies, senior executives, and procurement professionals from both regional and international markets.
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of the Dubai Department of Economy and Tourism (DET), stated:
"ATM 2026 provides a crucial global platform for the travel and tourism industry to strengthen partnerships, exchange knowledge, and explore new avenues for collaboration."
He added that robust participation reflected continued confidence in Dubai as a safe, connected, and accessible global destination, supporting its tourism sector's long-term growth and competitiveness.
Key Highlights of ATM 2026:
- Launch of Visit UAE, the country’s first unified national tourism brand.
- Introduction of UAE Grand Tour, an online platform encouraging travel across all seven Emirates.
- Emirates signed 11 memoranda of understanding (MoUs) with regional and international destinations.
- Rotana announced a pipeline of 40 hotels comprising over 8,300 rooms in Saudi Arabia.
- Etihad Airways and Etihad Rail signed an MoU to explore integrated air-rail travel experiences.
- Mastercard and Trip.com showcased AI-powered booking through TripGenie, developed with Network International.
- A consortium announced the launch of a new airline in Saudi Arabia on September 20th, connecting Dammam with Riyadh, Madinah, and Jeddah.
Danielle Curtis, Regional Portfolio Director – UAE at RX Global, noted:
"The event witnessed strong participation from Middle Eastern and international markets, while technology space doubled with the debut of ATM Travel Tech."
ATM 2026 introduced a refreshed brand identity, evolving beyond a traditional exhibition to become a year-round platform connecting the global travel community. The next edition is scheduled for May 3rd - 6th, 2027 at Dubai World Trade Centre.
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