Don't Fall for This - How to Protect Yourself from AI Scams
BBC News
BBC Homepage
Skip to content
Accessibility Help
Your account
Home
News
...
Be Careful Where You Buy From
Shoppers are being warned to be vigilant as criminals leverage AI to supercharge scams. Some fraudsters create convincing fake online retailers, claiming to sell UK-made products of high quality. These sites may feature images of a bustling UK High Street with Union Jack flags. However, orders often result in non-delivery or low-quality goods from countries like China, according to trading standards.
AI-generated images, voice cloning, and deepfake videos are increasingly used to dupe individuals, says National Trading Standards. For the first time, they've compiled an AI scam watchlist, highlighting tools and techniques employed by criminals.
Tricks to Look Out For
- Cloned or new websites that appear polished and professional in a short time and at low cost.
- Romance scams where AI assists in memorizing personal details and maintaining conversations over extended periods.
- Deepfake videos and voice cloning used to impersonate family members or friends requesting money in emergencies.
- Error-free, personalized phishing emails, text messages, and social media posts generated at scale by AI.
Protecting Yourself
Some traditional scam-avoidance techniques may no longer be effective due to AI's capabilities. Here are some recommended precautions:
- Never send money, gift cards, or share personal/financial info to someone you haven't met in person.
- Research thoroughly: Verify a business's address, use the Financial Conduct Authority's Firm Checker, and confirm financial advice from authorized sources.
- Be wary of pressure or urgency, as criminals want you to act without thinking.
Report scams to Report Fraud or call 0300 1232040, or contact Citizens Advice for guidance.