Emirates Environmental Group Launches Emirates Hospitality Sustainability Alliance
The Emirates Environmental Group (EEG) officially launched the Emirates Hospitality Sustainability Alliance (EHSA) to advance environmental sustainability across the UAE’s hospitality sector through greater collaboration and measurable action.
Launched at Coral Beach Resort, Sharjah, the alliance brings together hospitality leaders, sustainability professionals, industry stakeholders, and partners to exchange expertise and best practices, encourage innovation, and address shared environmental priorities.
Responding to Environmental Challenges
The establishment of EHSA responds to the scale and complexity of today’s environmental challenges, which require greater collaboration, knowledge exchange, and coordinated action across the industry.
Key Focus Areas
EHSA will focus on key sustainability challenges facing the hospitality industry, including:
- Energy and water consumption
- Waste and food waste
- Procurement, supply chains
- Resource efficiency
- Consumer behavior
Dr. Habiba Al Mar’ashi's Vision
Dr. Habiba Al Mar’ashi, Co-Founder and Chairperson of the EEG, stated that the alliance will connect existing sustainability efforts across the hospitality sector and provide a platform for collective action.
"Sustainability cannot remain an aspiration or a collection of isolated initiatives. [...] EHSA has been established to create the collaborative environment needed to support this journey."
Collaborating for Progress
The alliance will also seek cooperation with government entities, suppliers, service providers, sustainability professionals, environmental organizations, and academia, recognizing the role of the wider hospitality ecosystem in driving environmental progress.
"The true measure of what we launched today will not be the number of people who attended this gathering. It will be the partnerships that are created, the practices that improve, the resources that are conserved, the waste that is prevented, and the measurable environmental improvements that follow."
She further added, "The UAE hospitality sector is recognized globally for its ambition, innovation, and pursuit of excellence. We now have an opportunity to ensure that environmental leadership becomes an equally defining characteristic."