Mada Media Secures AED1.5 Billion in Contracts in H1 2026
Mada Media, the company responsible for organizing, developing, and managing the out-of-home (OOH) advertising sector in Dubai, has announced a strong performance during the first half of 2026. The total value of signed contracts reached approximately AED1.5 billion, covering 683 advertising assets.
Results reflect the company’s efforts to reinforce its role in developing an innovative and sustainable OOH advertising sector, in line with its updated strategy. This includes creating shared value for all stakeholders.
During the first half of the year, there was growing investment activity, with 80 local and regional advertising companies participating in tenders launched by Mada Media, encompassing 683 digital and non-digital advertising assets. These tenders also involved agreements to convert existing assets into digital formats using cutting-edge technologies while adhering to international safety standards.
These initiatives align with the company’s strategic objectives, aiming to accelerate digital transformation across the sector, attract new investor segments, and ensure business growth and continuity. This further enhances Dubai’s OOH advertising market attractiveness and supports its sustainable development.
Details of the tendered advertising assets include:
- 27 digital Unipoles
- 20 Bridge Banners (comprising six digital and 14 static assets)
- Four static Hoardings
- Various advertising displays on lighting poles and flags
These assets are strategically located across key areas of the emirate and major high-traffic roads, offering diverse investment opportunities for different segments.
Furthermore, 18 emerging national advertising companies participated in an exclusive tender launched by Mada Media for the first time, specifically targeting those belonging to the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME). This initiative aims to strengthen their presence, ensure they secure a share of OOH advertising returns, and support their growth and sustainability.
These efforts demonstrate Mada Media’s commitment to providing investment opportunities through transparent processes, benefiting all companies in the sector. This aligns with Dubai’s vision to drive economic growth and ensure a robust local economy.
