RDA Takes Action Against Illegal Marketing Of A Private Housing Scheme
Rawalpindi Development Authority (RDA) has taken action against the illegal advertising and marketing of Signature City Housing Scheme, formerly known as Century Town, located in Mouza Gurha Bherta and Begga Sheikha, through social media, WhatsApp, YouTube, and other online platforms.
According to the RDA spokesperson, Signature City was an illegal housing scheme, and its sponsors conducted publicity and marketing activities without obtaining the requisite approval from the competent authority. The RDA has initiated legal proceedings against the concerned persons, including the issuance of a notice under Section 12(5) of the relevant law. The Authority has also referred the matter to the National Cyber Crime Investigation Agency (NCCIA), Rawalpindi, for action against illegal online advertisements under applicable laws and regulations.
The spokesperson noted that per Rule 46(1) of the Punjab Development Authorities Private Housing Scheme Rules, 2021, sponsors were not permitted to advertise or offer plots or housing units for sale without prior approval from the Authority.
The RDA has advised citizens to verify the legal and approved status of private housing schemes through its official website before purchasing plots or making investments. Citizens are also cautioned against relying on advertisements, social media campaigns, or claims made by housing scheme sponsors without verification from the competent authority.
The RDA has sent letters to the National Accountability Bureau (NAB) Rawalpindi, Chairman IESCO, General Manager SNGPL, General Manager ptcl, District Collector, and Environmental Protection Agency (EPA) regarding illegal advertisements of private housing schemes on social media. The owners/developers are alleged to have made incorrect claims of having obtained an NOC from the RDA.
The RDA will continue enforcement actions against illegal housing schemes and unauthorized activities to safeguard citizens from fraudulent or misleading investment offers and ensure compliance with the law.