Ministry of Economy and Tourism Launches 'Visit UAE' Identity & 'UAE Grand Tour' Platform at ATM 2026
Mohammad Ali (@ChaudhryMAli88) | Published September 16, 2026 | 06:00 PM
ABU DHABI (UrduPoint / Pakistan Point News / WAM - 16th Sep, 2026) In the presence of Abdulla bin Touq Al Marri, Minister of Economy and Tourism, the ministry participated through its official pavilion at the Arabian Travel Market (ATM) 2026, held at the Dubai World Trade Centre from 14th to 17th September.
This participation is part of the ministry's efforts to:
- Highlight the diversity of destinations and tourism experiences across the UAE.
- Strengthen the country’s presence and competitiveness on the global tourism landscape.
- Enhance engagement with tourism entities and sector partners at regional and international levels.
- Forge new partnerships that support the growth and competitiveness of the national tourism sector.
At the event, the ministry announced:
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'Visit UAE', the UAE’s first unified national tourism identity at the federal level. It presents the UAE as a single, integrated destination by unifying the national tourism offering under a trusted identity, showcasing what each emirate has to offer.
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'UAE Grand Tour' platform, designed in collaboration with Rocket International company. This national tourism product offers itineraries covering more than one emirate, lasting up to 14 days, and encompassing all seven emirates.
The initiative encourages visitors to explore multiple destinations within the UAE, extending their stays and increasing tourism spending. Additionally:
- The platform enables users to search for and book programmes through travel sector partners.
- It provides dedicated tools for tour operators and travel agents to develop integrated tourism programmes for international markets.
- It allows direct booking for travellers.
Bin Touq emphasized that the UAE continues to solidify its position as a leading global MICE destination, guided by the directives of its wise leadership. This growth is supported by:
- Advanced infrastructure.
- An integrated ecosystem of superior facilities and services catering to the business community and visitors worldwide.
He noted that ATM provides a crucial platform for exploring:
- The future of the tourism sector.
- Major transformations reshaping travel experiences, including the use of artificial intelligence (AI) and innovation.
- Growing demand for personalized and integrated tourism experiences.
The event also offers an opportunity to:
- Explore prospects and enablers enhancing traveler experiences globally from the UAE.
- Exchange expertise and insights with various partners to build a more sustainable and competitive global tourism sector.